Building creative teams
and operations that scale
with AI at the core.

Brand & Design for Tech
Creative Operations
AI-Enabled Production
About
Sophie Andresen
12+
Years in creative
leadership

Building the creative infrastructure
that lets ambitious brands grow.

Sophie is a creative leader with 12+ years building brand systems, high-performing teams, and AI-powered workflows at the intersection of design, technology, and scale.

Currently Global Head of Creative at CLARK — a European insurtech — leading an 8-person team across the UK, Germany, and Switzerland. She drives brand positioning for CLARK in Germany and the TOM & POLLY brands in the UK, and runs in-house AI-powered creative workflows that deliver 2–3× faster iteration and measurably stronger performance marketing output.

Her background spans fintech, publishing (Gestalten Verlag), film and entertainment (Ghost in the Shell, DreamWorks Studios), and luxury automotive — giving her range across craft, culture, and commercial impact.

She's drawn to scale-up environments where creative operations, AI tooling, and brand strategy intersect — building the teams and systems that grow alongside the business.

London, UK Swiss & German national EN · DE · FR Harvard Leadership Certificate
2025–Present
Global Head of Creative
CLARK · Insurtech · London
2023–2025
Global Head of Brand & Design
CLARK · Insurtech · Berlin
2021–2023
Brand Design Lead
CLARK · Insurtech · Berlin
2019–2020
Editorial Designer
Gestalten Verlag
2013–2019
Freelance Creative Director
NEUROMAENCER
Selected clients
Mercedes-Benz BMW Porsche Lexus Hyundai NVIDIA DreamWorks Swatch Group SBB Gottlieb Duttweiler Institute ART+COM Studios
Core skills
Creative Operations Brand Strategy Brand Architecture Visual Identity Systems Design Systems Performance Creative Creative Direction Building & Scaling Creative Teams Localisation at Scale Keynote Speaking AI-Native Workflows
Creative tools
Midjourney Krea.ai Nano Banana Pro Weavy ChatGPT Claude Gemini Figma Adobe Creative Suite
Work

Selected projects

CLARK App Redesign — AI brand ambassador lifestyle
✦ AI Creative Ops Product
CLARK · 2025–Present
CLARK App Redesign — Brand, Product & AI Production
Defined the creative vision for CLARK Germany's app rebuild — a bespoke AI-generated 3D icon system, fully AI-created brand ambassador personas, AI lifestyle photography, and a new visual language integrated directly into the redesigned onboarding and Digital Insurance Wallet.
Creative AI Workflow for Marketing
✦ AI Creative Ops
CLARK · 2026
AI-Powered Creative Workflow
38% reduction in production time. 2–3× faster iteration speed. Repositioned creative as a scalable growth lever across three markets.
TOM brand
Brand & Identity Performance Marketing
CLARK · 2025–Present
TOM · Brand Build & Marketing Scale
From zero to a full brand system — identity, icons, App Store, then scaled through performance marketing, social content, and cultural partnerships.
Brand & Identity Performance Marketing
CLARK · 2025–Present
POLLY · Brand Build & Growth
From zero to a full brand ecosystem — identity, app store, AI icon system, then scaled through performance marketing, organic social, and a branded podcast driving real leads.
CLARK Mehr Durchblick national brand campaign
TV · OOH Campaigns
CLARK · 2021
Mehr Durchblick — National Brand Campaign
Germany's first national insurtech brand campaign — produced with Jung von Matt. Two TV spots, city-scale OOH and digital. Brand awareness: 15% → 35% in 18 months.
Komm mal CLARK — airport digital out-of-home for CLARK's Q1 2022 brand campaign
TV · OOH Campaigns
CLARK · 2022
Komm mal CLARK — Brand Campaign
CLARK's Q1 brand campaign and the follow-up to Mehr Durchblick — four quirky TV spots, out-of-home and social, plus the app's editorial product photography direction.
CLARK App product photography — editorial blue model holding the app
Art Direction Photography
CLARK · 2024
CLARK App — Product Photography
An editorial, monochromatic-blue photography system that puts the app into real life. Art-direction lead as Head of Brand & Design, shot with Lena Smirnova.
SBB Gottardo 2016 exhibition — illuminated red tunnel ring in Zurich main station
Award-Winning Exhibition Design
Swiss Federal Railways · 2016
SBB · Gottardo 2016 Exhibition
Travelling SBB exhibition marking the opening of the Gotthard Base Tunnel. I led the 3D motion design for the Future of Mobility module. Four international design awards.
Clestège — Hair Atelier Berlin wordmark over flowing hair
Brand & Identity
Clestège · Berlin · 2024
Clestège · Hair Atelier Rebrand
Brand strategy and identity for a Berlin hair atelier — naming exploration, a refined wordmark, three creative directions and a warm editorial art direction.
Bookify — Wisdom for Everyone logotype on vermilion
Brand & Identity
Bookify · EdTech · 2022
Bookify · Wisdom for Everyone
A complete EdTech brand concept for a book-summary app — positioning, visual identity, art direction and launch campaign, built end to end.
Contact

Work worth doing, together.

Reach out to chat about creative leadership, AI-enabled production, brand strategy, or building creative teams in tech.