CLARK product photography — a model in a monochromatic blue suit seated against concrete, holding a phone with the CLARK app
CLARK App · Product Photography · 2021

The Product,
Made Editorial

An editorial photography system for the CLARK app — monochromatic blue, real scenarios, product always front and centre.

Company
CLARK
Sector
Insurtech · Product Photography · 2021
Role
Brand Design Lead
Scope
Art Direction · Brand Design
Context
Most product photography either flatters the object or forgets it. I wanted CLARK's to do both — put the app into real life, in a world so consistent it could only be CLARK, without ever letting the product slip out of frame.

Real life, not mock-ups.

A monochromatic-blue system: real people, real moments, and the app held like the daily companion it's meant to be. One recognisable world across product, social and internal brand.

Art Direction

One Blue World,
Every Frame

The direction was tight on purpose: a single blue palette, editorial styling, and considered light — so the set, the wardrobe and the interface all read as one brand. Positive, human, and diverse by design, with the product treated as the hero rather than an afterthought pasted onto a lifestyle shot.

CLARK product photography — model in a blue feathered top leaning against concrete, holding the CLARK app, editorial gaze
CLARK product photography — the app on a phone staged on a blue plinth with a sculptural still-life
CLARK product photography — smiling model in a blue feathered top holding the phone above her forehead against concrete
CLARK product photography — a person at a blue desk set, editorial lifestyle scene
CLARK product photography — close detail of a hand in a blue feathered cuff holding the phone, a blue neon light behind
CLARK product photography — model in a blue blazer presenting the phone, blue neon light bar, concrete backdrop
CLARK product photography — a person in a blue suit holding the phone, concrete backdrop
CLARK product photography — a woman at a blue-toned desk set with the app

Credits. CLARK App product photography, 2021. Creative Director: Yulia Rodionova. Brand Director: Tahnee Laternser. Brand design & art direction: Sophie Andresen (Brand Design Lead). Set design, photography & retouching: Lena Smirnova. Produced for use across product, social and internal brand.

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